Renault
Renault to set up new Middle East operational division
Effective from February 1, the company will combine management operations across 12 Middle East countries with a regional office based in Dubai.
The move is part of Renault's plan to become the number one European brand in 2016, it said in a statement.
In 2012, Renault sales in the Middle East grew by 10 percent to reach 116,952 units for a total market share in the region of 4.4 percent, up from 3.5 percent in 2011.
Renault said its new Middle East unit will use the "resources and talents of all Renault teams to maximise Renault's performance and market share".
"As such, Renault will strengthen all its functions in the region through a reinforced proximity to markets," the statement said.
Starting February 1, 12 countries will be consolidated under the scope of Renault Middle East. Those countries are Afghanistan, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria and the UAE.
Gilles Normand, chairman of the Asia-Pacific region, said: "The creation of Renault Middle East is designed to meet our growth objectives in the overall Asia-Pacific region which represents 50 percent of the worldwide automobile market.
"The Middle East is a very dynamic and high potential marke
Peyman Kargar, Renault Middle East managing director, added: "Our current regional office has shown the way with a significant increase in market share in the GCC from 0.2 percent in 2010 to 1 percent in 2012.
"But Renault deserves more than 1 percent. Our new organisation will be fully transversal between all functions and the 12 countries to seize all business opportunities. Our objective with our partners is to further boost our brand potential and market share in the Middle East."
TS
31.01.2013
Paris - Cairo - Dubai
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